DURATION
4 Years
Mode of Study
Online
Start Date
Overview
How can marketers make use of new consumer trends to stand out from their competitors? And how should business leaders leverage their resources for success?
The fast-paced business world demands creativity, strategic thinking and dedication for companies to differentiate themselves from the crowd and be profitable, and this course allows students to develop those skills while exploring a wide range of essential business and marketing topics. Looking at real-world companies and examples, it’s not just theoretical knowledge that our students gain, but practical skills they can use within their current roles from day one.
After looking at the key areas of marketing, human resources, finance and business environment at level 4, you will delve into more specialist areas of study as you continue in the course, including:
Completing this course will help you:
- marketing communications through a wide range of media
- management of projects and working with stakeholders
- how online marketing fits into an overall business strategy
- how market research is used to formulate marketing decisions
- the global business environment, including challenges and opportunities
Your final year of study will culminate in an independent research project on a business or marketing topic of your choice, and will allow you to analyse and critically evaluate the results from research you have gathered yourself and put together a comprehensive and concise report. You will also give feedback on others’ reports, which will further build on the communication and evaluation skills you will have been developing throughout your studies.
Why we’re great
- As one of the longest running online higher education providers we have a track record of success and improvement.
- Our assessment processes are designed for online and mature students to reflect real-life situations and issues.
- Global recognition and validation by the University of Essex, University of the Year 2018 (Times Higher Education Awards).
Learning Path
The BA (Hons) Business and Marketing is made up of the following modules and, upon completion, is equal to a total of 360 credits.
Level 4 Modules:
- Fundamentals of Effective Learning (15 credits)*
- Business and Management Skills (15 credits)*
- Fundamentals of Marketing (15 credits)*
- Human Resource Management (15 credits)*
- Introduction to Finance (15 credits)*
- Business Environment (15 credits)*
- Core Skills and Employability (30 credits)*
Level 5 Modules:
- Business Planning (15 credits)*
- Marketing and Sales Management (15 credits)*
- Operations Management (15 credits)*
- Consumer Behaviour (15 credits)*
- Marketing Communications (15 credits)*
- Project Management (15 credits)*
- Business Investigation (30 credits)*
Level 6 Modules:
- Global Business Environment (15 credits)*
- Business Strategy (15 credits)*
- e-Business and Marketing (15 credits)
- Marketing Research (15 credits)*
- International Marketing Strategy (15 credits)*
- Services Marketing (15 credits)
- Advanced Business Project (30 credits)*
* These modules are core and must be passed in order to achieve the award
Teaching Methods
Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.
Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:
- multimedia lecture casts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
- discussion forums for you to chat about the course content with fellow students
- live Q&A sessions with your tutors
- a comprehensive eLibrary of textbooks and academic journals
- support from academic staff and your dedicated Student Support team
To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.
Our BA (Hons) Business and Marketing has an indicative study duration of 4 years, which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.
It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.
Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.
All of our courses have regular start dates throughout the year.
On successful completion of your degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.
Our BA (Hons) Business and Marketing has an indicative study duration of 4 years, which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.
It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.
Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.
All of our courses have regular start dates throughout the year.
On successful completion of your degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.
Business skills are incredibly transferable to virtually any field, and roles within a management context will definitely benefit from your new commercial knowledge. Positions in finance, consultancy, project management, advertising and marketing are also likely to be well-suited for our graduates.
We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.
You will need to pass your first assignment set within the first three weeks of the course in order to continue with your studies.
In order to satisfy the academic entry route requirements for our BA (Hons) Business and Marketing, you must have the following qualifications as a minimum:
- Two A-levels or equivalentÂ
In order to satisfy the work experience entry route requirements for our BA (Hons) Business and Marketing, you must meet the following criteria:
- GCSE Maths and English at grade C or above, or equivalent
- Three years’ relevant work experience
As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.
You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.
Are You Ready To Start?
Fees and Funding
Full tuition fee: £18,500
Monthly tuition fee: £385
Designated for undergraduate student loans in England.
Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies.
Full payment discount of 10% of the tuition fee if you pay upfront.
Partial scholarship available for international students residing in specific regions outside of the UK.
Please note that a maximum of two discounts or scholarships can be applied. Find out more information about our discounts and scholarships here.
Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits. We also charge the same fee for domestic and international students.
Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.
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